Northern Ireland consumers switched electricity supplier more than 112,000 times during 2025, according to the Utility Regulator’s latest Annual Retail Energy Market Monitoring Report.

But look beyond that headline and another figure stands out.

Almost half of domestic electricity customers – 47%, representing more than 404,000 connections – have never switched away from incumbent supplier Power NI. A further 23% last switched more than three years ago, while only 29% have switched within the past three years.

That means around seven in ten domestic electricity customers have either never switched supplier or haven’t done so for at least three years.

Switching isn’t automatically the right choice for every household, and consumers shouldn’t simply chase headline offers. But with household budgets under continued pressure, it makes sense to periodically check what you are paying and whether your current tariff still represents good value.

Know what you’re paying

Electricity tariffs can seem complicated, with unit rates, standing charges, payment methods, introductory offers and different terms and conditions to consider.

However, you don’t need to become an energy-market expert. Start with the basics. Check the unit rate – what you pay for each kilowatt-hour of electricity you use – along with any standing charge. Think about how much electricity your household consumes and compare the overall cost rather than focusing on one attractive figure in an advert.

It is also worth checking whether an advertised tariff is available to existing customers as well as new ones, whether an introductory rate has an end date, and whether there are any contract or exit conditions.

Price is important, but so is service. The aim is to understand both what you are likely to pay and what you are getting in return.

Switching doesn’t change your electricity supply

Changing electricity supplier does not change the electricity coming into your home.

NIE Networks continues to own and operate Northern Ireland’s electricity network regardless of which supplier you choose. Switching simply changes the company that supplies and bills you, rather than the infrastructure bringing electricity to your home.

At the end of 2025, seven suppliers were serving the domestic electricity market in Northern Ireland, giving households a choice of providers.

Loyalty should be a decision, not a habit

At Share Energy, we have chosen a straightforward approach, with one transparent pricing structure for all customers rather than a special introductory rate for new customers. We are also committed to sharing 50% of our profits with our customers.

But whichever supplier you use, it is worth reviewing your electricity tariff from time to time, just as you might check your insurance, broadband or mobile phone contract.

That doesn’t mean switching for the sake of it. It simply means knowing what you are paying, understanding your options and making an informed choice about what works best for you.